Get Your Name out There in Style

Events present the largest opportunity to build direct relationships with leads. They are also the hardest marketing tactic to generate an ROI. The reason? No one does it right. Most organizations, when they attend events, don’t even have goals or ways to measure them, and they’re negligent in deliberately marketing their brand. It seems like companies go to events because they fear the absence more than they value the attendance. We want to change that.

With the onset of digital marketing, the old-school forms of gaining new customers sometimes get forgotten about or under-prioritized. Trade show and B2B event marketing are a great way to get your name out to potential customers; make sure you’re putting your best face forward with branding and collateral that is representative of your company’s standards.

• Prospects to target during the show

• Pre-event, during event and post-event mail lists

• Content, content, content

• Booth strategy

• Consistent branding