Hacking Your Database

It’s kind of like playing poker. Winning at poker requires a combination of luck and skill. While you can’t control if your next card is the Ace of Hearts, your ability to read and analyze an opponent’s body language — from their posture and facial expressions to how they are holding their cards and chips — while maintaining control over your own “poker face” can determine whether you’ll walk away with cash in your pocket at the end of the night.

Just as body language gives valuable clues about someone’s hand at the poker table, digital body marketing reveals important insight into your prospects. Tracking, interpreting and responding to this digital data can help your business better target customers with the best message when it will make the most impact to increase sales (wins) in a shorter time.