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Audience Analysis
Who do you want to consume
your content? Or, better yet, who do you need to consume your content?
Count on us to put your business under the microscope to identify who
to put your content in front of, where they “hang out” and what
motivates them
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Purpose Definition
Content without purpose is
like a ship without a compass, or a race without a finish line, or a
basketball game without a hoop, or — you get the idea. Anyway, we
won’t even start a content project with your company until we answer
one all-important question: “What is this piece supposed to do?”
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Messaging Refinement
It may seem like a
no-brainer, but great content needs to say something. Even if the
overarching message of your campaign is “We’re awesome, just because,”
that theme needs to be driven home to the nth degree. Count on our
team to build entire campaigns designed to communicate your core
messages in the most creative, compelling, outside-of-the-box ways.
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Distribution Tactics
So you have content — now
what? When you work with us, we don’t leave your precious content to
collect cobwebs on your website. No, we design and execute
multi-channel distribution programs that get your content in front of
the right audiences at the right time.
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Calendaring/Production
We take your monthly
content to-dos and transform them into a living, breathing content
machine that is always on schedule and never runs out of steam. Expect
the machine that we build for you to create and enforce your content
calendar, perform gap analysis, make topic recommendations and
implement a measurement plan. |
Follow-Up and ROI
Marketers have spent
lifetimes trying to concoct the perfect formula for measuring content
ROI. From our perspective, there is no catch-all formula — every
formula is unique to the campaign. That’s why we spend our time
unpacking the who, what, when, where, why and how of your content
campaign to create laser-focused analytics that tell you everything
you need to know about content performance. |
